Northwest Wine: Wanderlust Adventure

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It all began spontaneously, when a friend inspired me to book a trip to the uncharted-by-me land of Washington and Oregon wine country. The early morning flight whisked me from the Midwest to Seattle, and a rental car served as my personal ferry to 11 wineries over three short days.

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Drinking in the Big City: The Public Transit Bar Crawl

IMG_20160227_130710 (2)Drinking in a big city has its benefits.  You just need to know how to take advantage of the opportunity before you!  For example, have you ever found yourself in one of these scenarios?

  • You are vacationing in a city, and have a free day but no clue what to do.
  • You are a resident of a city, but are bored with your typical activities and want to mix it up.
  • You like to go drinking in the city, but are tired of spending money on Uber or parking.

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Craft Beer Marketing: The Strong Survive

Who would have thought that craft beer could have so much impact on the marketing industry?  Consider these facts:

  • Craft beer now comprises 17.2% of the beer market in the U.S. (as of 2013).
  • Barrels shipped in 2013 totaled 16.1 billion, having doubled since 2007. [
  • Marketing budgets for craft brewing are around 3.6% of revenue (7% for big beer companies), and marketing spending is increasing.

The story of craft beer has been Cinderella-like…

If The Shoe Fits - The Marketing Lush

Except, you know… with beer.

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3 Boozy Marketing Tactics… Cheap & Digital!

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Marketing isn’t always low-cost or effective… but these ideas are.

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